A future-fit business is one that in no way undermines the possibility that humans and other life will flourish on Earth forever.
To become future-fit, every company – no matter what its size or sector – must reach specific thresholds of performance across a range of social and environmental issues.
Foreword to the Future‑Fit Business Benchmark
The Future-Fit Business Benchmark is an idea whose time has come – and what follows is an invitation to leaders in business, financial markets, government and civil society to join in the vital task of co-evolving the tools to define and measure true sustainability – or “future-fitness”. Some of the thinking unveiled here will come