In an ever-more complex and uncertain world, yesterday’s business models are no longer fit for purpose. Leading companies know they must find new ways to create value for themselves and society – but charting a path to success is not easy. The Future-Fit Business Benchmark can guide you on the journey.
Make your company fit for the future.
The Future-Fit approach helps companies align their success with that of society.
A systems intelligence tool
Drawing on leading science and third-party resources, the Benchmark makes sense of social and environmental pressures, equipping leaders to identify and respond effectively to systemic risks and opportunities.
Shaped by experts and peers
An Expert Council of academic and business specialists contribute to our work, and a Development Council of companies and investors stress-test and propose changes to the Benchmark, so it continues to be useful and usable.
Aligned with the SDGs
In 2015 the United Nations launched a shared vision for humanity in the shape of the Sustainable Development Goals. The Benchmark helps any business understand and operationalize the SDGs, and articulate its contribution to them.
As the first global company to complete a Future-Fit self-assessment and have the results independently assured, Novo Nordisk shares valuable advice on how to get started.
The Body Shop is working to safeguard biodiversity by creating corridors that enable endangered species to reconnect.
Traditionally the most complex and least transparent part of a company’s functions, Eileen Fisher sees its supply chain as an opportunity.
What They Say...
Some of the world's leading companies are already using the Benchmark to build a better business...
The Body Shop was a pioneer of the responsible business agenda 40 years ago, thanks to the vision of our founder Anita Roddick. But the demands that we as a society are now placing on the Earth have reached unprecedented levels, and science tells us that all companies need to do more. But how much more? The Future-Fit Business Benchmark has given us the answer, in the form of a clear, science-based destination to aim for: a North Star by which to guide our journey to true sustainability.
Get started today
Join the global movement responding to today’s biggest challenges.
Take the Crash Course
Watch the Future-Fit Crash Course to learn everything you need to know about the Future-Fit approach, why it matters, and how to start using the Benchmark.
Become a Changemaker
Keen to understand the part you can play in our transition to future-fitness? Learn from experts and collaborate with peers in our Changemaker Community.
Explore the Benchmark
The Benchmark identifies a set of goals all companies must strive to reach, to play their part in society’s transition to future-fitness. Explore them now.