Make your company fit for the future.

In an ever-more complex and uncertain world, yesterday’s business models are no longer fit for purpose. Leading companies know they must find new ways to create value for themselves and society – but charting a path to success is not easy. The Future-Fit Business Benchmark can guide you on the journey.

Chart a path to success

Cut through the complexity to identify exactly how your business needs to evolve in the face of today's biggest social and environmental pressures.

Make better decisions

Analyze opportunities and risks more effectively, by quantifying the social and environmental impacts of every day-to-day decision in a holistic way.

Excite key audiences

Inspire investors, employees and customers with a credible, compelling vision of how your business is working to deliver a flourishing future for all.

Why Future-Fit?

The Future-Fit Business Benchmark helps companies align their success with that of society.

A systems intelligence tool

Drawing on leading science and third-party resources, the Benchmark makes sense of social and environmental pressures, equipping leaders to identify and respond effectively to systemic risks and opportunities.

Shaped by experts and peers

An Expert Council of academic and business specialists contribute to our work, and a Development Council of companies and investors stress-test and propose changes to the Benchmark, so it continues to be useful and usable.

Aligned with the SDGs

In 2015 the United Nations launched a shared vision for humanity in the shape of the Sustainable Development Goals. The Benchmark helps any business understand and operationalize the SDGs, and articulate its contribution to them.

What They Say...

Some of the world's leading companies are already using the Benchmark to build a better business...

The Body Shop was a pioneer of the responsible business agenda 40 years ago, thanks to the vision of our founder Anita Roddick. But the demands that we as a society are now placing on the Earth have reached unprecedented levels, and science tells us that all companies need to do more. But how much more? The Future-Fit Business Benchmark has given us the answer, in the form of a clear, science-based destination to aim for: a North Star by which to guide our journey to true sustainability.

– Christopher Davis, International Director of Corporate Social Responsibility, The Body Shop
Get started today

Join the global movement responding to today’s biggest challenges.

Watch the Crash Course

Watch the Future-Fit Crash Course to learn everything you need to know about the Future-Fit approach, why it matters, and how to start using the Benchmark.

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Become a Changemaker

Keen to understand the part you can play in our transition to future-fitness? Learn from experts and collaborate with peers in our Changemaker Community.

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Find an Accredited Partner

Accredited Partners offer a range of services and solutions that can help you get the best out of the Future-Fit Business Benchmark.

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Start your Pioneer journey

A growing number of companies are ready to declare their ambition to become Future-Fit. Do you have what it takes to join them?

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