About Us

Future-Fit Foundation is a UK-registered charity. We exist to help business build a better world.

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    Our Vision

    Our vision is a Future-Fit Society – one which protects the possibility that humans and other life will flourish on Earth forever, by being environmentally restorative, socially just and economically inclusive. Given where we are today, this vision can only be realised through a rapid and radical shift in the way our economy works.

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    Our Mission

    Our mission is to catalyze this shift – by translating systems science into practical free-to-use tools designed to help business leaders, investors and policy makers respond effectively to today’s biggest challenges.

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    Our Work

    A wealth of literature already exists on how our economic system has to change. But companies and investors are struggling to make sense of what it all means for them. That’s where we come in. We collate and curate the most credible and robust third-party resources into one unified methodology – the Future-Fit Business Benchmark – that any business can use to guide, measure and report on real progress.

Our Theory of Change

There is no better model for how to drive change at speed and scale than the open source software movement, and our theory of change mirrors that approach: collaborate with others to develop useful and usable tools, give them away for free, and accelerate their adoption by fostering a vibrant partner ecosystem.

Our Ambition for 2030

By 2030 we want to see mainstream global markets pursuing, recognizing and rewarding extra-financial value as much as they do financial value today. This is a bold ambition but a necessary one. We believe the Future-Fit Business Benchmark is a critical piece of the puzzle society must solve if this ambition is to become a reality. Do you think so too? Or do you think we’re crazy? Either way we’d love to hear from you.


We are proud to be partnering with global organizations aligned with our vision for a Future-Fit society.


We are indebted to a wide range of organizations that have provided us with critical support.

Want to get involved?

Get in touch if you want to play your part in the transition to a Future-Fit Society.