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What is the Future-Fit Business Benchmark?
The Future-Fit Business Benchmark helps companies set the right ambitions – and make better decisions – in pursuit of a flourishing future for all.
What about the SDGs?
Avoid accusations of greenwashing by stress-testing your business response to the Sustainable Development Goals.
How can I use the Benchmark?
Our Crash Course videos explain what the Benchmark is, why it's unique, and how you can use it to build a business fit for the 21st century.
What is Future-Fitness?
Translating 30+ years of research into practical and free tools that guide real progress toward a flourishing future.
A wide range of businesses, from start-ups to global corporations and investors, are using the Future-Fit Business Benchmark to chart a path to success in an ever-more volatile, uncertain, complex and ambiguous world.
For Companies
Set the right environmental and social ambitions, take better day-to-day decisions in pursuit of those ambitions, and explain your progress more effectively.
For Investors
Assess systemic risks in your portfolios, and identify which companies are doing the most to build resilient businesses and capitalize on new opportunities.
For Advisors
Offer high-value services and solutions to help companies and investors embed the pursuit of future-fitness into the core of their business.
Get started today
Are you ready to find out more?
Watch the Crash Course
Watch the Future-Fit Crash Course to learn everything you need to know about the Future-Fit approach, why it matters, and how to start using the Benchmark.
Explore the SDGs
Explore how the Break-Even Goals and Positive Pursuits can help you respond holistically to the SDGs and avoid accusations of greenwashing.
Dive into the Detail
If you want to dive straight into the detail, all of the Benchmark documentation is available to read and search online.
About Us
We're a non-profit organization whose vision is a flourishing future for all.
About Future-Fit FoundationLearn how companies are using the Future-Fit Business Benchmark
Join the Changemaker Community
Keen to understand the part you can play in society's transition to a just and regenerative future? Learn from experts and collaborate with peers in our Changemaker Community.
Join the Changemaker Community