News | 23rd January 2015

Revisiting future-fit business on South Africa’s Classic FM

By Future-Fit

Nine months ago Geoff Kendall had the pleasure of participating in a panel discussion for Classic Business, the daily programme on South Africa’s Classic FM reporting on the stories that are shaping markets and driving investment decisions.

Following the launch of our first public draft, host Michael Avery invited Geoff back – along with John Elkington and Cobie Legrange of Clucas Grey – to discuss the progress we’ve made and where we go from here. The conversation was excellent and we particularly enjoyed the fact that the group didn’t shy away from how hard it is going to be to change the behaviour of companies and those who invest in them. You can listen to the full discussion here.

Our thanks to Michael and the show’s producer Lee Kern for inviting us back. Classic Business offers a perspective refreshingly different from that of much of the business media in the US and Europe, and every episode is recorded and made available for download.


Future-Fit is the developer, promoter and steward of the Future-Fit methodology.