Geoff is an entrepreneur whose experience spans sustainability consulting, high-tech startups, corporate communications and academic research.
Geoff holds a PhD in artificial intelligence, and has co-founded two software businesses. The second of these was acquired by a global technology company, where Geoff went on to serve as marketing director for three years.
Geoff switched careers in 2010, joining London-based think-tank SustainAbility, and for four years he led the communications team and advised some of the world’s biggest corporations on sustainable business models. In so doing he realised that there was no reliable way to measure how sustainable a company is now, and how much more it needs to do, and he wanted to fix that. So in early 2014 Geoff left to set up Future-Fit Foundation.