Companies often seek to influence the markets within which they operate, by lobbying or otherwise seeking to influence those with the power to change them.
This goal recognizes that any attempt to influence market dynamics in favour of the business must not in any way hinder progress toward a Future-Fit Society. For example, a Future-Fit company would never knowingly fund any organization that protests against more stringent toxic emissions laws.
The requirement here is not to proactively lobby or campaign in favour of Future-Fit outcomes, but rather to ensure that none of the company’s lobbying activities undermine them. This extends to cover any individual or organization that lobbies or campaigns on behalf of its supporters, and which the company pays to support (e.g. through membership fees or donations), including but not limited to trade associations and lobbying firms, as well as political candidates, parties, committees and campaigns.
To be Future-Fit, a company must do two things:
- It must implement policies to ensure that the organization does not lobby, or seek to influence, against Future-Fit outcomes; and
- It must disclose details of the lobbying contributions it makes.