Today’s take-make-waste approach to material use results in vast amounts of waste, much of which ends up disrupting the environment.
Waste generated by others is reduced when:
- An existing need is met in a new or modified way, resulting in fewer by-products; or
- Materials that would otherwise have been discarded are reused, recycled or (if biogenic and with all other options exhausted) burned for energy.
This Positive Pursuit encompasses any action which achieves such an outcome.