News | 7th April 2014

Geoff Kendall talks future-fit business on South Africa’s Classic FM

By Future-Fit


Today Geoff Kendall took part in a panel discussion for Classic Business, the daily programme on South Africa’s Classic FM reporting on the stories that are shaping markets and driving investment decisions.

Host Michael Avery led a wide-ranging discussion with Geoff and fellow panelists, Nerina Visser of Nedbank Capital and Cobie Legrange of Clucas Grey. The group explored shared value, the role of government in driving sustainable outcomes, and what it means for a business to be future-fit. You can listen to the full 30-minute conversation below, or jump straight to the 22-minute mark to hear about the new kind of benchmark we’re developing and why it’s necessary.


Future-Fit is the developer, promoter and steward of the Future-Fit methodology.