A Future-Fit® society will protect the possibility that humans and other life can flourish on Earth forever, by being environmentally restorative, socially just and economically inclusive.
Why does future-fitness matter?
Our global economy is failing society in three critical ways - and we
must consider them together if we are to get things back on track.
We are disrupting and degrading Earth’s natural processes, upon which we as a species and all other life depend.
The basic needs of billions of people around the world are not being met, while the gap between the haves and have-nots grows.
Business has the power to address these critical challenges, but today’s markets are doing little to encourage bold action.
To chart a path to future-fitness, we must rethink
how we create long-term business value
To mobilize business in pursuit of future-fitness, we must empower all market actors to recognize and reward the right kinds of action. This starts with understanding that companies don't exist in a vacuum: business can only thrive if society prospers, which in turn demands that we safeguard Earth's life-support systems.
Every company must be willing to disrupt
the status quo – or wait to be disrupted
Markets are already changing in new and unexpected ways. Threats to existing business models – from new entrants, substitutes, advocacy groups and supply chain disruptions – will only continue to rise as societal expectations shift and environmental pressures grow.
25+ years of proven systems science tells us what needs to happen
Since the 1990s an international group of scientists, led by the founders of The Natural Step, has co-created and refined an academically rigorous, systems-based framework designed to guide progress toward a flourishing future.
Mobilizing business to pursue future-fitness
For society to become Future-Fit, we must encourage and equip all market actors to focus on creating system value. This is where the Future-Fit Business Benchmark comes in: it translates systems science into practical tools, starting with a clear definition of the extra-financial break-even point that all companies must strive to reach.