What You Need to Know

A Future-Fit Society will protect the possibility that humans and other life can flourish on Earth forever.

But we’re going to need a new kind of tool to help us get there…

Our economy is not fit for purpose

Our global economy is failing society in three critical ways – and we must consider them together if we are to get things back on track.

Environment

We are disrupting and degrading Earth’s natural processes and depleting the resources which humanity and all other life depends upon.

Society

The basic needs of billions of people around the world are not being met, while the gap between the haves and have-nots grows.

Business

Business has the power to address these challenges, but today’s markets are doing little to encourage, recognize and reward bold action.

The SDGs offer a shared vision of success

In 2015 the UN launched the Sustainable Development Goals: a global response to humanity’s biggest challenges, and a call for rapid and radical collective action.

And they’re good for business, too

Representing a $12tn market opportunity by 2030, the SDGs have been hailed as a “purchase order from the future” for businesses willing to step up.

The SDGs offer a shared vision of success

In 2015 the UN launched the Sustainable Development Goals: a global response to humanity’s biggest challenges, and a call for rapid and radical collective action.

And they’re good for business, too

Representing a $12tn market opportunity by 2030, the SDGs have been hailed as a “purchase order from the future” for businesses willing to step up.

But business as usual won’t get us there

Being 'least bad' among peers is not good enough: to thrive, business must find new ways to create value which delivers environmental, social and financial success.

Shareholder Value

Financial returns are all that matters: companies privatize gains and externalize losses.

Shared Value

Business comes first: negative impacts are often not sufficiently internalized, or are justified by 'doing good' elsewhere.

System Value

Business in now way hinders – and ideally contributes to – society’s progress toward future-fitness.

But business as usual won’t get us there

Being 'least bad' among peers is not good enough: to thrive, business must find new ways to create value which delivers environmental, social and financial success.

Shareholder Value

Financial returns are all that matters: companies privatize gains and externalize losses.

Shared Value

Business comes first: negative impacts are often not sufficiently internalized, or are justified by 'doing good' elsewhere.

System Value

Business in now way hinders – and ideally contributes to – society’s progress toward future-fitness.

But business as usual won’t get us there

Being 'least bad' among peers is not good enough: to thrive, business must find new ways to create value which delivers environmental, social and financial success.

Shareholder Value

Financial returns are all that matters: companies privatize gains and externalize losses.

Shared Value

Business comes first: negative impacts are often not sufficiently internalized, or are justified by 'doing good' elsewhere.

System Value

Business in now way hinders – and ideally contributes to – society’s progress toward future-fitness.

At a societal level we know what has to change

30+ years of scientific research tells us exactly how society must operate if we are to protect the possibility that humans and other life can flourish on Earth forever.

health influence competence impartiality meaning-making In a sustainable society, people are not subject to structural obstacles to... In a sustainable society, nature is not subject to systematically increasing... concentrations of substances extracted from the Earth’s crust concentrations of substances produced by society degradation by physical means Environment Society

But what exactly does this mean for business?

Hundreds of resources exist to help business respond to environmental and social issues. But a critical question has gone unanswered: what’s the destination?

1

Assessing company performance relative to a part year doesn’t tell us where it is going

2

A focus on best practice by sector (e.g. current rating) only drives a race to be ‘least bad’

3

Progress toward short-term goals matters only if they contribute to the right long-term aims

4

For the full story we must assess progress toward and beyond an extra-financial break-even point

But what exactly does this mean for business?

Hundreds of resources exist to help business respond to environmental and social issues. But a critical question has gone unanswered: what’s the destination?

1

Assessing company performance relative to a part year doesn’t tell us where it is going

2

A focus on best practice by sector (e.g. current rating) only drives a race to be ‘least bad’

3

Progress toward short-term goals matters only if they contribute to the right long-term aims

4

For the full story we must assess progress toward and beyond an extra-financial break-even point

But what exactly does this mean for business?

Hundreds of resources exist to help business respond to environmental and social issues. But a critical question has gone unanswered: what’s the destination?

1

Assessing company performance relative to a part year doesn’t tell us where it is going

2

A focus on best practice by sector (e.g. current rating) only drives a race to be ‘least bad’

3

Progress toward short-term goals matters only if they contribute to the right long-term aims

4

For the full story we must assess progress toward and beyond an extra-financial break-even point

But what exactly does this mean for business?

Hundreds of resources exist to help business respond to environmental and social issues. But a critical question has gone unanswered: what’s the destination?

1

Assessing company performance relative to a part year doesn’t tell us where it is going

2

A focus on best practice by sector (e.g. current rating) only drives a race to be ‘least bad’

3

Progress toward short-term goals matters only if they contribute to the right long-term aims

4

For the full story we must assess progress toward and beyond an extra-financial break-even point

The Future-Fit Business Benchmark is a free business tool designed to guide real progress toward a flourishing future – and make the SDGs a reality.

A clear destination
23 social and environmental goals together identify the extra-financial break-even point every business must eventually reach to ensure it protects people and the planet.
A guide for innovation
Detailed guidance which draws on leading third-party resources explains how to pursue positive outcomes while reducing negative impacts – and quantify the results.
A tool for engagement
Overcome the burden and limitations of traditional sustainability reports and ratings with concise, independently-assured communications focused on real progress.

Discover how Future-Fit can benefit you and your business.

For Companies

Set the right environmental and social ambitions, take better day-to-day decisions in pursuit of those ambitions, and explain your progress more effectively.

Learn more

For Investors

Identify which companies really are doing most to manage today’s systemic risks and capitalize on new opportunities.

Learn more

For Advisors

Offer high-value services and solutions to help companies and investors embed the pursuit of future-fitness into the core of their business.

Learn more

The SDGs offer a shared vision of success

In 2015 the UN launched the Sustainable Development Goals: a global response to humanity’s biggest challenges, and a call for rapid and radical collective action.

And they’re good for business, too

Representing a $12tn market opportunity by 2030, the SDGs have been hailed as a “purchase order from the future” for businesses willing to step up.

But business as usual won’t get us there

Being 'least bad' among peers is not good enough: to thrive, business must find new ways to create value which delivers environmental, social and financial success.

Shareholder Value

Financial returns are all that matters: companies privatize gains and externalize losses.

Shared Value

Business comes first: negative impacts are often not sufficiently internalized, or are justified by 'doing good' elsewhere.

System Value

Business in now way hinders – and ideally contributes to – society’s progress toward future-fitness.

At a societal level we know what has to change

30+ years of scientific research tells us exactly how society must operate if we are to protect the possibility that humans and other life can flourish on Earth forever.

health influence competence impartiality meaning-making In a sustainable society, people are not subject to structural obstacles to... In a sustainable society, nature is not subject to systematically increasing... concentrations of substances extracted from the Earth’s crust concentrations of substances produced by society degradation by physical means Environment Society

But what exactly does this mean for business?

Hundreds of resources exist to help business respond to environmental and social issues. But a critical question has gone unanswered: what’s the destination?

1

Assessing company performance relative to a part year doesn’t tell us where it is going

2

A focus on best practice by sector (e.g. current rating) only drives a race to be ‘least bad’

3

Progress toward short-term goals matters only if they contribute to the right long-term aims

4

For the full story we must assess progress toward and beyond an extra-financial break-even point