De Beers is the world’s leading diamond company, with unrivalled expertise in the exploration, mining, sorting, valuing, selling and marketing of diamonds.
De Beers and its partners produce about a third of the world’s rough diamonds by value, employing more than 20,000 people globally. Its exploration activities and diamond mines are located in four countries – Botswana, Canada, Namibia and South Africa – whilst cutting, polishing and sales take place across the globe.
De Beers aims to safely and sustainably make the most of every carat they mine and sell. The company ensures it takes responsibility for the longer-term economic, social and environmental implications of the decisions they take – not only for their own business, but for the broader societies in which they operate. De Beers strive to work with their partners in government to ensure that diamonds are transformed into economic wealth that improves the quality of life and wellbeing for all stakeholders touched by their business.
Future-Fit is part of De Beers’ plan to fulfil their promise of “Building Forever” – doing everything they can to be certain their diamond-related activities leave a positive and lasting legacy.