Our free guidance helps companies, investors and advisors play their part in building a better world.

What is the Future-Fit Business Benchmark?

The Future-Fit Business Benchmark helps companies set the right ambitions – and make better decisions – in pursuit of a flourishing future for all.

What about the SDGs?

Avoid accusations of greenwashing by stress-testing your business response to the Sustainable Development Goals.

How can I use the Benchmark?

Our Crash Course videos explain what the Benchmark is, why it's unique, and how you can use it to build a business fit for the 21st century.

What is Future-Fitness?

Translating 30+ years of research into practical and free tools that guide real progress toward a flourishing future.

A wide range of businesses, from start-ups to global corporations and investors, are using the Future-Fit Business Benchmark to chart a path to success in an ever-more volatile, uncertain, complex and ambiguous world.

For Companies

Set the right environmental and social ambitions, take better day-to-day decisions in pursuit of those ambitions, and explain your progress more effectively.

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For Investors

Assess systemic risks in your portfolios, and identify which companies are doing the most to build resilient businesses and capitalize on new opportunities.

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For Advisors

Offer high-value services and solutions to help companies and investors embed the pursuit of future-fitness into the core of their business.

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Benchmark Users

Learn how companies are using the Future-Fit Business Benchmark

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Are you ready to find out more?

Watch the Crash Course

Watch the Future-Fit Crash Course to learn everything you need to know about the Future-Fit approach, why it matters, and how to start using the Benchmark.

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Explore the SDGs

Explore how the Break-Even Goals and Positive Pursuits can help you respond holistically to the SDGs and avoid accusations of greenwashing.

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Dive into the Detail

If you want to dive straight into the detail, all of the Benchmark documentation is available to read and search online.

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Join the Changemaker Community

Keen to understand the part you can play in society's transition to a just and regenerative future? Learn from experts and collaborate with peers in our Changemaker Community.

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About Us

We're a non-profit organization whose vision is a flourishing future for all.

About Future-Fit Foundation