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Future-Fit Goal  | Society as a Whole

Lobbying does not undermine the pursuit of future-fitness

Companies often seek to influence the markets within which they operate, by lobbying those with the power to change them.

This goal recognizes that any attempt to influence market dynamics in favour of the business must not in any way contribute to hindering progress toward future-fitness, in or beyond the company.

For example, a future-fit company would not fund any organization that protests against more stringent toxic emissions laws.

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