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Future-Fit Goal  | Customers

Customers are informed about any aspect of products that harm people or the environment

Some products may cause harm to people or ecosystems, either because of the way they are designed, or because there is a reasonable chance that customers could misuse them or dispose of them incorrectly. The company must make potential customers aware of any such risks, to empower them to make well-informed decisions regarding their purchase, use and end-of-life processing of its products.

Products may cause harm in a wide variety of ways. Some examples include:

  • Foods and beverages that affect a person’s health if consumed in excessive amounts.
  • Products that contain known carcinogens or endocrine disrupters.
  • Consumables containing non-biodegradable particles (e.g. plastic micro-beads in shampoo), whose emission into rivers and oceans, via wastewater, harms organisms.
  • Complex financial products, whose use may undermine a customer’s livelihood if their associated risks are not properly understood.

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